The Truth About Waste in the Fashion Industry (And What We’re Doing Differently)

The fashion industry has a dirty little secret: waste.

Every year, millions of tonnes of unsold clothing are burned, buried, or forgotten in warehouses. Fast fashion companies overproduce to keep up with trends, then quietly discard what doesn’t sell. It’s a cycle of waste that contributes massively to pollution, landfill overflow, and unnecessary carbon emissions.

At Omega Saints, we knew there had to be a better way.

💔 The Problem: Overproduction and Excess Inventory

Traditional clothing brands manufacture clothing in bulk, gambling on what might sell. If it doesn’t? It’s often thrown out — even if it's brand new.

- In 2023 alone, over 92 million tonnes of textile waste were generated worldwide.
- Unsold inventory often ends up incinerated or in landfill.
- Excess production uses up water, energy, and fabric — all for nothing.

That’s not just inefficient — it’s environmentally damaging and deeply unsustainable.

♻️ What We’re Doing Differently: Print-On-Demand

Omega Saints operates on a print-on-demand model. That means we only create each item after it’s ordered. No stockpiles. No wasted fabric. No warehouses full of forgotten clothing.

Our benefits:

- No overproduction = no unsold waste
- Minimal fabric waste during printing
- Lower carbon footprint compared to mass production
- Fresher designs since we’re not locked into outdated inventory

We don’t guess what people might want — we create what people actually want, when they want it.

👕 “But is Print-On-Demand Quality?”

Absolutely. Our garments are made using premium materials and durable inks. The only difference? You're not buying something that’s sat on a shelf for months. You’re buying something freshly made for you — responsibly.

🛍️ Shop Smarter. Shop Sustainably.

We believe sustainability shouldn’t be boring — and you shouldn’t have to choose between ethics and style.

👉 Browse our latest drop
Because the world doesn’t need more waste. It needs more people willing to wear change.